Copyright 2018 brytes GmbH

Logo 71 Circles  Grey2.png
Logo 360 OPG Grey.png
Logo GTEC Grey.png

Strategische Partner

Innovationspartner / Kunden

Logo BP.png
Logo BC Grey.png
Logo LW.png

WE MAKE WEBSITES RESPOND
TO HUMAN FEELINGS.

Discover how Digital Empathy changes Online Personalization.

 

Amy is a well-defined buyer persona

As humans, we constantly interpret behavior to intuitively understand each other´s body language. This way a good sales representative is able to read his customer's state-of-mind.

Online you are unable to observe your customers‘ behavior one-to-one. To understand your users, you apply segment analyses and persona, based on demographics and purchasing history.

Persona:

Amy

Age:

28

Frequency:

Monthly

Location:

City

But actually Amy's feelings change all the time

HAPPY

Online you are blind to Amy's feelings.

To understand Amy online, we make her digital body language visible.

As in a physical store, every website user possesses a distinctive behavioral profile, which is revealed by movements, timings, interests and hesitations.

We call this the users’ digital body language.

Discover digital body language:

150

px

MOUSEPATH TRAVELLED

We translate Amy's digital body language ...

We make sense of digital behavior and identify psychographical traits of every single website user in real-time.

This way we understand what drives website users and how they feel at the moment.

Psychographic real-time analytics

... and follow Amy along her journey.

Amy starts to search for
a new product. She feels distressed from the information overload.

OVERVIEW

1

INFORMATION

2

COMPARISON

4

RELEVANT SET

3

Help your users when it matters most.

The 'real-time concept' is central to our technology, because 'real feelings' change all the time. Across their customer journey, your users face very different decision moments.

To win your customers, you have to assist them when they need your help the most.

This is what we call Digital Empathy.

Digital Empathy

Digital Empathy

Origin

Pronounce

Definition

[eng. digit; gr. ἐμπάθεια (empatheia)]

 

[diɡiˈtaːl ɛmpaˈtiː] IPA
 

Digital Empathy is the ability to affectively understand the anticipated emotions of another human being via digital channels like websites or apps.