WE MAKE WEBSITES RESPOND
TO HUMAN FEELINGS.

Discover how Digital Empathy changes Online Personalization.

Amy is a well-defined buyer persona

As humans, we constantly interpret behavior to intuitively understand each other´s body language. This way a good sales representative is able to read his customer's state-of-mind.

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Online you are unable to observe your customers‘ behavior one-to-one. To understand your users, you apply segment analyses and persona, based on demographics and purchasing history.

But actually Amy's feelings change all the time

To understand Amy online, we make her digital body language visible.

As in a physical store, every website user possesses a distinctive behavioral profile, which is revealed by movements, timings, interests and hesitations.

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We call this the users’ digital body language.

Discover digital body language:

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MOUSEPATH TRAVELLED

We translate Amy's digital body language ...

We make sense of digital behavior and identify psychographical traits of every single website user in real-time.

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This way we understand what drives website users and how they feel at the moment.

... and follow Amy along her journey.

Amy starts to search for
a new product. She feels distressed from the information overload.

Help your users when it matters most.

The 'real-time concept' is central to our technology, because 'real feelings' change all the time. Across their customer journey, your users face very different decision moments.

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To win your customers, you have to assist them when they need your help the most.

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Digital Empathy

Digital Empathy

Origin

Pronounce

Definition

[eng. digit; gr. ἐμπάθεια (empatheia)]

[diɡiˈtaːl ɛmpaˈtiː] IPA
 

Digital Empathy is the ability to affectively understand the anticipated emotions of another human being via digital channels like websites or apps.

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