Amy is a well-defined buyer persona
As humans, we constantly interpret behavior to intuitively understand each other´s body language. This way a good sales representative is able to read his customer's state-of-mind.
Online you are unable to observe your customers‘ behavior one-to-one. To understand your users, you apply segment analyses and persona, based on demographics and purchasing history.
But actually Amy's feelings change all the time
Online you are blind to Amy's feelings.
To understand Amy online, we make her digital body language visible.
As in a physical store, every website user possesses a distinctive behavioral profile, which is revealed by movements, timings, interests and hesitations.
We call this the users’ digital body language.
Discover digital body language:
PAGES PER SEARCH
HOVERS PER PAGE
We translate Amy's digital body language ...
We make sense of digital behavior and identify psychographical traits of every single website user in real-time.
This way we understand what drives website users and how they feel at the moment.
Psychographic real-time analytics
... and follow Amy along her journey.
Amy starts to search for
a new product. She feels distressed from the information overload.
Amy actively searches for certain parts of information and decides what is important to her.
Amy selects certain products for her relevant set, which crosses most products completely out of her list.
Amy compares her pre-selected products in depth and aims to select the best product for her needs.
Help your users when it matters most.
The 'real-time concept' is central to our technology, because 'real feelings' change all the time. Across their customer journey, your users face very different decision moments.
To win your customers, you have to assist them when they need your help the most.
This is what we call Digital Empathy.
[eng. digit; gr. ἐμπάθεια (empatheia)]
[diɡiˈtaːl ɛmpaˈtiː] IPA
Digital Empathy is the ability to affectively understand the anticipated emotions of another human being via digital channels like websites or apps.